Combating Competitive Pricing Pressure

If your B2B firm struggles with competitive pricing pressure, you're not alone. Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. So what are the strategic moves that you can be making to minimize competitive pricing pressure? This guide exposes 15 proactive approaches you can take.

• The four common responses to competitive pricing pressure--and why one is far superior to the others.
• The kinds of trends you should be monitoring that could affect pricing in your market.
• The steps you can take to uncover the strategic motivations and likely behaviors your competitors will take.
• Why you should be aware of the "hidden" price signals being sent to customers and competitors.