Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• If we spot a potential customer defection early enough, can we turn it around?
• What's the difference between sales enablement and sales effectiveness?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What types of content are best for repurposing or recycling?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?