Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What's the difference between "market" and "marketing" research?
• If we hire experienced reps, shouldn't they already know what to do?
• What's a good cost-per-lead? Are there any benchmarks?
• Which is more important---marketing strategy or marketing tactics?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• My company seems to love platitudes. How do I get others to focus on real messages?
• How can I tell if a customer is defecting early enough to do something about it?
• If we spot a potential customer defection early enough, can we turn it around?