Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What types of content are best for repurposing or recycling?
• What's a good cost-per-lead? Are there any benchmarks?
• Should I share the results of our marketing research with the sales team?
• What do close rates have to do with lead generation?
• What if our competitors are outperforming us on every value-driver that really matters?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Is it ever OK to use revenue as your primary financial measure?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?