Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What's the difference between "market" and "marketing" research?
  • If we hire experienced reps, shouldn't they already know what to do?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • When conducting research interviews, how many should we try to conduct?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Which is more important---marketing strategy or marketing tactics?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Predicting the Future of B2B Marketing

    What if you could talk to the top thought leaders in B2B marketing and get their predictions about where B2B marketing is headed in the future? Paul Salvaggio of Backbone Media did just that. And in this expert interview, Paul reveals what he learned.

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  • Taking Lessons from a Serial Revenue Marketer

    Turning a marketing function into a revenue-generating machine is no small task. But it's something Liz McClellan has done more than once. In this expert interview, Liz speaks frankly about her latest marketing transformation.

    View This Interview

  • Survival Strategies for Raising Prices

    In this on-demand training seminar, learn why some B2B companies struggle with price increases while others are able to do it with far less pain and angst. What are leading companies doing differently to execute price increases with far less risk, conflict, and uncertainty?

    View This Webinar

  • Suffering from a Costly Case of Sticker Shock

    In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.

    View This Case Study