Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What do close rates have to do with lead generation?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Should we be able to command a price premium for every value-gap we identify?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • How do I know if my value messages are really "strategic"?
  • What types of content are best for repurposing or recycling?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Two Paths Toward Pricing Improvement

    More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.

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  • How to Stop Losing Sales to "No Decision"

    For many companies, the biggest competitor they have to contend with is "no decision." In this tutorial, learn strategies and tactics for addressing the real root-causes behind prospect inaction.

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  • From Gathering Research to Generating Leads

    What happens when a content marketing firm decides to actually practice what it preaches? They develop a repeatable marketing program that generates a whopping 250% more qualified leads! In this interview, Paul Salvaggio opens the kimono on this successful campaign.

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