Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Can modeling account potential help me with forecasting?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What are the primary components of an effective sales strategy?
  • What do close rates have to do with lead generation?
  • Why is customer retention so much more important in B2B than in B2C?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Who should be responsible for cultivating leads?
  • What's the difference between defection detection and customer retention?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • The Myths of Marketing Automation Exposed

    Amid all the hype and clamor to get on the marketing automation bandwagon, are marketers really getting the truth about what these systems can...and can't...do? In this on-demand webinar, we explore the common myths and misconceptions that can hurt your performance.

    View This Webinar

  • Leveraging Peer Pressure To Boost Your Margins

    Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.

    View This Tutorial

  • How to Retain Your Key Customers

    When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn about seven innovative strategies leading sales operations are using to minimize revenue attrition and customer defection.

    View This Webinar

  • The Fundamentals of Price Segmentation

    In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.

    View This Webinar