Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why would a B2B customer defect if they are saying they're satisfied?
  • What are the primary components of an effective sales strategy?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Who should be responsible for cultivating leads?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What should I do with the leads that sales people disqualify?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • What's the problem with using BANT for prospect qualification?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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