Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When conducting research interviews, how many should we try to conduct?
  • What's the difference between lead generation and cultivation?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What's a "bounce-back" offer and when would I want to use one?
  • How can pricing and discounting affect lead generation?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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