Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- What's a "bounce-back" offer and when would I want to use one?
- Should we being measuring revenue or profit contribution?
- Why shouldn't we just focus our attention on our largest customers?
- My company seems to love platitudes. How do I get others to focus on real messages?
- What's the difference between a "defined" and "undefined" market?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- How can pricing and discounting affect lead generation?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- What's the difference between "explicit" and "latent" demand?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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17 Insights That Improve Close-Rates & Margins
The more your team knows about how your prospects perceive the marketplace, the better the chances are for success. This guide provides the key prospect insights that can improve close-rates, margins, and long-term customer values.
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How to Avoid Sales Compensation Gotchas
No variable compensation approach is ever going to be perfect, but you stand a much better chance if you're aware of the potential hurdles. This guide exposes the problems with various compensation schemes and explores potential solutions.
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Five Signs You're Missing Sales Opportunities
Many B2B companies are leaving a full two-thirds of their prospective sales opportunities on the table. Use this self-assessment by Dan McDade to figure-out if you're really getting everything you should.
View This Diagnostic -
Navigating the B2B Marketing Minefields
There are many myths and misconceptions about B2B marketing that can trip you up, hold you back, and prevent you from achieving success. In this on-demand webinar, you'll learn what they are and how to avoid them.
View This Webinar
