Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What is "acquisition ROI" and how is it different from "cost per lead"?
- Any ideas for teaching our salespeople how to deal with Procurement?
- My company seems to love platitudes. How do I get others to focus on real messages?
- What does a real marketing strategy actually look like?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- What's the difference between a "defined" and "undefined" market?
- What's the difference between "explicit" and "latent" demand?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- Aren't people usually the root-causes behind most sales and marketing problems?
- Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Maximizing the Effectiveness of Sales Training
Research shows that most sales training programs just don't "stick" over the long term. In this on-demand training session, we explore proven strategies and critical steps for developing effective sales training programs that have "stickiness" built-in from the very beginning.
View This Webinar -
Three Types of Buyers That Don't Buy on Price
Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.
View This Diagnostic -
The Price Segmentation Self-Assessment
Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.
View This Tool -
The Triangulated Competitive Audit Guide
The Triangulated Competitive Audit Guide provides an expanded reference list of the various types of questions you'll want to ask about your competitors and why.
View This Tool
