Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • How do we know when to segment our data for analysis?
  • When conducting research interviews, how many should we try to conduct?
  • Can modeling account potential help me with forecasting?
  • What's the difference between lead generation and cultivation?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • If we spot a potential customer defection early enough, can we turn it around?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • Which is more important---marketing strategy or marketing tactics?
  • What's the problem with using BANT for prospect qualification?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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