Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• Once I understand the untapped potential in each account, what can I do with the information?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• Why are the early signs of customer defection so difficult to spot?
• What do close rates have to do with lead generation?
• What's a "bounce-back" offer and when would I want to use one?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What's a good cost-per-lead? Are there any benchmarks?
• What are the main reasons sales training doesn't stick over time?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?