Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• If we spot a potential customer defection early enough, can we turn it around?
• Are marketing automation tools really all that? What can and can't they do, really?
• How can I tell if a customer is defecting early enough to do something about it?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• Why shouldn't we just focus our attention on our largest customers?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• If we hire experienced reps, shouldn't they already know what to do?