Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are the main reasons sales training doesn't stick over time?
• If we spot a potential customer defection early enough, can we turn it around?
• Should I share the results of our marketing research with the sales team?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• Why shouldn't we just focus our attention on our largest customers?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Should we being measuring revenue or profit contribution?
• How can I tell if a customer is defecting early enough to do something about it?