Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- What are the main reasons sales training doesn't stick over time?
- What are the different buyer types we might be negotiating with?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- What's the difference between "explicit" and "latent" demand?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- Why would a B2B customer defect if they are saying they're satisfied?
- What are the primary components of an effective sales strategy?
- Should we be able to command a price premium for every value-gap we identify?
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Competitor Assessment Scorecard
Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.
View This Tool -
The Fundamentals of Price Segmentation
In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.
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Innovating to Maximize Sales Productivity
In this case study, learn how a leading B2B sales organization increased their capacity, productivity and effectiveness… all at the same time.
View This Case Study -
Preventing Bad Deals Before They Happen
After-the-fact corrective actions will do little to prevent the bad deals from happening again. Stop treating the symptoms. This diagnostic shows how to identify and correct the underlying root-causes of problems and issues.
View This Diagnostic
