Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
- Once I understand the untapped potential in each account, what can I do with the information?
- What's the difference between sales enablement and sales effectiveness?
- Are marketing automation tools really all that? What can and can't they do, really?
- What's the difference between "explicit" and "latent" demand?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- Which is more important---marketing strategy or marketing tactics?
- What types of content are best for repurposing or recycling?
- Should we being measuring revenue or profit contribution?
- What does a real marketing strategy actually look like?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Innovating to Maximize Sales Productivity
In this case study, learn how a leading B2B sales organization increased their capacity, productivity and effectiveness… all at the same time.
View This Case Study -
Seven Signs Your Sales Strategy Stinks
How can you tell if your sales strategy is really going to be effective? This diagnostic provides a straightforward self-assessment to help you evaluate the quality of your sales strategy.
View This Diagnostic -
Getting Serious About Sales Effectiveness
It's all too easy for marketing teams to get stuck into a sales enablement role--relegated to taking orders from the sales team. Learn what leading marketing teams are doing to break out and to strategically drive sales to become more effective.
View This Webinar -
Making Organizational Change Happen
How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance? Given the organizational dynamics involved, effective change management requires a more strategic approach.
View This Webinar
