Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between "explicit" and "latent" demand?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • How can pricing and discounting affect lead generation?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • How do I know if my value messages are really "strategic"?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Why shouldn't we just focus our attention on our largest customers?
  • What's the difference between a "defined" and "undefined" market?
  • What are the different buyer types we might be negotiating with?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • Seven Signs Your Sales Strategy Stinks

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  • Driving Sales Effectiveness with Strategic CRM

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    View This Webinar