Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between sales enablement and sales effectiveness?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • When conducting research interviews, how many should we try to conduct?
  • Can modeling account potential help me with forecasting?
  • What are the primary components of an effective sales strategy?
  • Which is more important---marketing strategy or marketing tactics?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What are some typical things that can hurt lead generation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • The Competitor Assessment Scorecard

    Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.

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  • Step-by-Step Marketing Research

    In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic marketing.

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  • Comprehensive B2B Marketing Self-Assessment

    To help identify areas for improvement, simply answer the questions in this straightforward assessment as truthfully and objectively as possible. While this comprehensive assessment covers 10 major areas and contains more than 130 questions, it should take you less than 30 minutes to complete.

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