Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are the primary components of an effective sales strategy?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• How do we know when to segment our data for analysis?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What are the main reasons sales training doesn't stick over time?
• Since salespeople have an incentive, why would they disqualify valid leads?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Why are the early signs of customer defection so difficult to spot?
• What's the difference between lead generation and cultivation?