Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why are the early signs of customer defection so difficult to spot?
• What do close rates have to do with lead generation?
• Should we be able to command a price premium for every value-gap we identify?
• What's the problem with using BANT for prospect qualification?
• What are the different buyer types we might be negotiating with?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What's the difference between defection detection and customer retention?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?