Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- Are marketing automation tools really all that? What can and can't they do, really?
- Should we being measuring revenue or profit contribution?
- Which is more important---marketing strategy or marketing tactics?
- Our whitepapers aren't generating very many leads. Any suggestions?
- Why is customer retention so much more important in B2B than in B2C?
- Once I understand the untapped potential in each account, what can I do with the information?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- What types of content are best for repurposing or recycling?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Fundamentals of Price Segmentation
In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.
View This Webinar -
Fixing the Root-Causes Behind Rogue Salespeople
It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this interview with Paul Hunt, he exposes the real root-causes.
View This Interview -
Why Strategic Accounts Defect to Competitors
Learn what research conducted by AskForensics reveals about the real reasons companies fail to retain strategic accounts and what they can do about it.
View This Research -
17 Insights That Improve Close-Rates & Margins
The more your team knows about how your prospects perceive the marketplace, the better the chances are for success. This guide provides the key prospect insights that can improve close-rates, margins, and long-term customer values.
View This Guide
