Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What's the difference between "market" and "marketing" research?
  • What's the difference between "explicit" and "latent" demand?
  • When conducting research interviews, how many should we try to conduct?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • How do I know if my value messages are really "strategic"?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What are the main reasons sales training doesn't stick over time?
  • How can pricing and discounting affect lead generation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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