Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why shouldn't we just focus our attention on our largest customers?
- Why are the early signs of customer defection so difficult to spot?
- What's a "bounce-back" offer and when would I want to use one?
- How do I know if my value messages are really "strategic"?
- Since salespeople have an incentive, why would they disqualify valid leads?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- Which is more important---marketing strategy or marketing tactics?
- What's the difference between "market" and "marketing" research?
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Deliver Sales Training That Sticks
With the right approach, a sales training program can deliver lasting, profitable results. This step-by-step process guides you through designing effectiveness and stickiness into your sales training program right from the start.
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Anatomy of a Competition-Crushing Sales Strategy
The better your sales strategy, the easier it is for your sales team to achieve their objectives. But sales strategy is often misunderstood. In this on-demand training session, learn how leading sales operations are improving their sales strategies to win more business, while actually competing less.
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Leading Edge Account & Territory Planning
Sales planning is often perceived as not much more than tactical busywork. In this on-demand training session, you'll learn how innovative sales operations are taking a radically different approach to identify untapped growth opportunities and develop prescriptive account and territory plans.
View This Webinar -
Lowering the Cost of Customer Churn in B2B
It's not uncommon for 30-50% of a company's customer base to be in some stage of defection. We spoke with Javier Aldrete and learned the new approaches companies are using to recover the revenue they're losing to customer defection and churn.
View This Interview
