Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- What's a good cost-per-lead? Are there any benchmarks?
- How can I tell if a customer is defecting early enough to do something about it?
- If we spot a potential customer defection early enough, can we turn it around?
- Any ideas for teaching our salespeople how to deal with Procurement?
- What are some typical things that can hurt lead generation?
- What do close rates have to do with lead generation?
- What's the difference between lead generation and cultivation?
- What are the different buyer types we might be negotiating with?
- What's the difference between "explicit" and "latent" demand?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Answering Three Questions to Enable Change
In this guide, learn a more effective approach for championing new solutions in B2B environments.
View This Guide -
How to Stop Losing Sales to "No Decision"
For many companies, the biggest competitor they have to contend with is "no decision." In this tutorial, learn strategies and tactics for addressing the real root-causes behind prospect inaction.
View This Tutorial -
Creating More Powerful Sales Proposals
Delivering a proposal is often the final "yes/no" step that every other sales and marketing activity is leading up to. We spoke with Reuben Swartz about how to create sales proposals that win more business at higher margins.
View This Interview -
Suffering from a Costly Case of Sticker Shock
In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.
View This Case Study
