Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • When conducting research interviews, how many should we try to conduct?
  • Should we be able to command a price premium for every value-gap we identify?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Which is more important---marketing strategy or marketing tactics?
  • What types of content are best for repurposing or recycling?
  • What's the difference between sales enablement and sales effectiveness?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Making Organizational Change Happen

    How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance? Given the organizational dynamics involved, effective change management requires a more strategic approach.

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  • Exposing Your Differential Value Step-by-Step

    We’ve cut through the apparent complexity to provide a simplified, step-by-step tutorial for understanding and exposing the differential value of your products and offerings.

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  • Effective Pricing Through the Product Lifecycle

    This on-demand training seminar explores the conventional wisdom around lifecycle pricing, highlights some major flaws, and reveals what leading companies are doing differently to price effectively throughout the product lifecycle.

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