Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do we know when to segment our data for analysis?
  • What are the primary components of an effective sales strategy?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What's the difference between sales enablement and sales effectiveness?
  • Why is customer retention so much more important in B2B than in B2C?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Can modeling account potential help me with forecasting?
  • What do close rates have to do with lead generation?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • If we hire experienced reps, shouldn't they already know what to do?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Myth Vs. Reality in Pricing Technology

    This special report exposes seven of the most common and costly pricing technology myths and misconceptions we've encountered in our research. Find out if outdated beliefs are causing you to fall further and further behind.

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  • Combating Competitive Pricing Pressure

    Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. This guide exposes 15 ways to address (and prepare for) competitive pricing pressure.

    View This Guide

  • Competitive Insights for More Strategic Selling

    For strategic selling, playing against your competitors' features, functions, and price-points isn't enough. This video guide explains how to win more often by gaining a much deeper understanding of your competitors.

    View This Guide