Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • Should we be able to command a price premium for every value-gap we identify?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Why is customer retention so much more important in B2B than in B2C?
  • What should I do with the leads that sales people disqualify?
  • Should we being measuring revenue or profit contribution?
  • What's the difference between "market" and "marketing" research?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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