Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Who should be responsible for cultivating leads?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- Should we be able to command a price premium for every value-gap we identify?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- If we hire experienced reps, shouldn't they already know what to do?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- What types of content are best for repurposing or recycling?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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17 Insights That Improve Close-Rates & Margins
The more your team knows about how your prospects perceive the marketplace, the better the chances are for success. This guide provides the key prospect insights that can improve close-rates, margins, and long-term customer values.
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Predicting the Future of B2B Marketing
What if you could talk to the top thought leaders in B2B marketing and get their predictions about where B2B marketing is headed in the future? Paul Salvaggio of Backbone Media did just that. And in this expert interview, Paul reveals what he learned.
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21 Questions About Your Price Segmentation
It can be difficult to know if your price segmentation model is as effective as it should be. This 21-point diagnostic assessment helps you measure how good your model really is and uncover potential areas of improvement.
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Fixing the Root-Causes Behind Rogue Salespeople
It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this interview with Paul Hunt, he exposes the real root-causes.
View This Interview
