Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Why are the early signs of customer defection so difficult to spot?
• How can I tell if a customer is defecting early enough to do something about it?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Since salespeople have an incentive, why would they disqualify valid leads?
• Which is more important---marketing strategy or marketing tactics?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?