Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Once I understand the untapped potential in each account, what can I do with the information?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• How can pricing and discounting affect lead generation?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Why are the early signs of customer defection so difficult to spot?
• What are the different buyer types we might be negotiating with?
• Should we being measuring revenue or profit contribution?
• Why shouldn't we just focus our attention on our largest customers?