Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Aren't people usually the root-causes behind most sales and marketing problems?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• Which is more important---marketing strategy or marketing tactics?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Is it ever OK to use revenue as your primary financial measure?
• Why would a B2B customer defect if they are saying they're satisfied?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• Since salespeople have an incentive, why would they disqualify valid leads?
• What should I do with the leads that sales people disqualify?