Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are some typical things that can hurt lead generation?
  • If we hire experienced reps, shouldn't they already know what to do?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • Should we be able to command a price premium for every value-gap we identify?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What do close rates have to do with lead generation?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • How to Make Insight-Based Selling Actually Work

    Leveraging customer and industry insights in the selling process is a hot topic these days. In this recorded and transcribed interview, John Thackston reveals what it really takes to turn insight-based selling into an operational capability.

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  • Maximizing the Effectiveness of Inside Sales

    In recent years, inside sales has been changing dramatically and leading teams are now playing a much more strategic role. In this on-demand webinar, you'll learn new strategies and tactics for boosting inside sales' performance and contribution.

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