Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What's the difference between sales enablement and sales effectiveness?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Why are the early signs of customer defection so difficult to spot?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What if our top-selling salesperson is the worst at hitting target prices and margins?