Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How do we know when to segment our data for analysis?
- What's the difference between sales enablement and sales effectiveness?
- What's the difference between "explicit" and "latent" demand?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- How do I know if my value messages are really "strategic"?
- What's the problem with using BANT for prospect qualification?
- What should I do with the leads that sales people disqualify?
- What do close rates have to do with lead generation?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- What are the different buyer types we might be negotiating with?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Using a Cost-Plus Mindset to Your Advantage
In this case study, learn how one consultant got (very) creative in order to solve a pricing problem in an highly dysfunctional organization.
View This Case Study -
Stop Guessing About What Your Prospects Value
Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.
View This Tutorial -
Digging for Gold by Analyzing Wins and Losses
How many companies really understand why they lose deals...or why they win? In this expert interview, Rick Reynolds of AskForensics discusses lessons learned from win/loss analysis of nearly $12 billion worth of business.
View This Interview -
Masterful Marketing Operations
Marketing Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the traits and mindsets of successful Marketing Ops groups.
View This Webinar
