Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between "explicit" and "latent" demand?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What's the difference between defection detection and customer retention?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • Which is more important---marketing strategy or marketing tactics?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What's a "bounce-back" offer and when would I want to use one?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • The Ugly Truth About Lead Generation ROI

    Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.

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  • 13 Unique Price Segmentation Attributes

    When you identify meaningful segmentation attributes, you also uncover a source of competitive advantage. This research brief explores a variety of unique price segmentation attributes that companies in the PricingBrew Network have found to be important.

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  • Navigating the Pricing Technology Landscape

    Given the pace of change, it’s increasingly difficult to keep track of the various pricing technologies and what they’re best used for. In this recorded training seminar, we discuss the latest trends and developments and how different types of solutions compare.

    View This Webinar

  • Anatomy of a Competition-Crushing Sales Strategy

    The better your sales strategy, the easier it is for your sales team to achieve their objectives. But sales strategy is often misunderstood. In this on-demand training session, learn how leading sales operations are improving their sales strategies to win more business, while actually competing less.

    View This Webinar