Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between "explicit" and "latent" demand?
• Why shouldn't we just focus our attention on our largest customers?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Our whitepapers aren't generating very many leads. Any suggestions?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• How do we know when to segment our data for analysis?
• What does a real marketing strategy actually look like?
• What if our competitors are outperforming us on every value-driver that really matters?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?