Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Which is more important---marketing strategy or marketing tactics?
• What's the difference between "market" and "marketing" research?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
• What are the different buyer types we might be negotiating with?
• Once I understand the untapped potential in each account, what can I do with the information?
• What does a real marketing strategy actually look like?
• If we hire experienced reps, shouldn't they already know what to do?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?