Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How do I know if my value messages are really "strategic"?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- What types of content are best for repurposing or recycling?
- If we spot a potential customer defection early enough, can we turn it around?
- Should I share the results of our marketing research with the sales team?
- Once I understand the untapped potential in each account, what can I do with the information?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- Which is more important---marketing strategy or marketing tactics?
- Who should be responsible for cultivating leads?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Predicting the Future of B2B Marketing
What if you could talk to the top thought leaders in B2B marketing and get their predictions about where B2B marketing is headed in the future? Paul Salvaggio of Backbone Media did just that. And in this expert interview, Paul reveals what he learned.
View This Interview -
Manage Your Customer Mix to Improve Profits
A video guide that demonstrates how to improve gross margin production without changing your prices or lowering your costs
View This Guide -
Why Strategic Accounts Defect to Competitors
Learn what research conducted by AskForensics reveals about the real reasons companies fail to retain strategic accounts and what they can do about it.
View This Research -
13 Unique Price Segmentation Attributes
When you identify meaningful segmentation attributes, you also uncover a source of competitive advantage. This research brief explores a variety of unique price segmentation attributes that companies in the PricingBrew Network have found to be important.
View This Research
