Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Should I share the results of our marketing research with the sales team?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What are some typical things that can hurt lead generation?
  • What's the problem with using BANT for prospect qualification?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • What types of content are best for repurposing or recycling?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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