Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can pricing and discounting affect lead generation?
• Should I share the results of our marketing research with the sales team?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What if our competitors are outperforming us on every value-driver that really matters?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What should I do with the leads that sales people disqualify?