Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Which is more important---marketing strategy or marketing tactics?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• Should we be able to command a price premium for every value-gap we identify?
• What are the primary components of an effective sales strategy?
• Why would a B2B customer defect if they are saying they're satisfied?
• What's a good cost-per-lead? Are there any benchmarks?
• What's the difference between defection detection and customer retention?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Should I share the results of our marketing research with the sales team?
• When conducting research interviews, how many should we try to conduct?