Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are some typical things that can hurt lead generation?
  • Why are the early signs of customer defection so difficult to spot?
  • What does a real marketing strategy actually look like?
  • What are the different buyer types we might be negotiating with?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What should I do with the leads that sales people disqualify?
  • What's the difference between defection detection and customer retention?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What's the difference between "market" and "marketing" research?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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