Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can modeling account potential help me with forecasting?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• What's the difference between "market" and "marketing" research?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What's the difference between sales enablement and sales effectiveness?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Since salespeople have an incentive, why would they disqualify valid leads?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• How can I tell if a customer is defecting early enough to do something about it?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?