Rethinking How You Manage Your Marketing Assets
Learn About Protecting Your Brand and Increasing Effectiveness with Digital Asset Management
Given that a brand might typically have in excess of 100,000 marketing assets, managing that communication whirlwind can quickly become an unmanageable marketing headache. But it doesn't have to be. In this express guide, you'll learn about:
- How to get real-time insight into the status of each marketing asset, at every stage of its lifecycle.
- How digital asset management adds agility, protects your brand, and helps demonstrate results.
- Seven important criteria you should consider when reviewing digital asset management systems.
- Four strategies for overcoming the internal hurdles and ensuring a successful implementation.
This guide is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Myth Vs. Reality in Pricing Technology
This special report exposes seven of the most common and costly pricing technology myths and misconceptions we've encountered in our research. Find out if outdated beliefs are causing you to fall further and further behind.
View This Research -
Pricing Services to Align with Customer Value
When you’re selling services or project work, it can be challenging to get customers to focus on the value being delivered or exchanged. In this recorded training seminar, learn how to improve revenue and margins when your offering is largely intangible.
View This Webinar -
Step-by-Step Marketing Research
In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic marketing.
View This Tutorial -
Comprehensive B2B Marketing Self-Assessment
To help identify areas for improvement, simply answer the questions in this straightforward assessment as truthfully and objectively as possible. While this comprehensive assessment covers 10 major areas and contains more than 130 questions, it should take you less than 30 minutes to complete.
View This Tool
