Five Signs You’re Missing Sales Opportunities
A Self-Assessment by Dan McDade to Determine If Your Team Should Be Getting 3X More Sales-Qualified Leads
Many B2B companies are leaving a full two-thirds of their prospective sales opportunities on the table, free for competitors to pick up, take over, and ultimately win. Through this diagnostic by Dan McDade, the author of The Truth About Leads, you will learn:
- The five major reasons B2B companies tend to let so many sales opportunities slip through their fingers.
- What data from 250,000 prospect interactions reveals about their decision-making processes and time-frames.
- How some companies are able to generate three times more sales-qualified leads for every 1000 prospects.
- Nine diagnostic questions you should answer to determine if you're really getting everything you should.
This diagnostic is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Competitive Insights for More Strategic Selling
For strategic selling, playing against your competitors' features, functions, and price-points isn't enough. This video guide explains how to win more often by gaining a much deeper understanding of your competitors.
View This Guide -
How to Make Insight-Based Selling Actually Work
Leveraging customer and industry insights in the selling process is a hot topic these days. In this recorded and transcribed interview, John Thackston reveals what it really takes to turn insight-based selling into an operational capability.
View This Interview -
Pricing Services to Align with Customer Value
When you’re selling services or project work, it can be challenging to get customers to focus on the value being delivered or exchanged. In this recorded training seminar, learn how to improve revenue and margins when your offering is largely intangible.
View This Webinar -
The Benefits of Measurement and Accountability
Robin Caputo, CMO of Datavail, discusses what her team has been doing to fuel profitable growth. Along the way, you'll hear Robin's unique philosophy on marketing results and measurement---it's a mindset that more B2B marketers should adopt, if they hope to survive and thrive.
View This Interview
