Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why shouldn't we just focus our attention on our largest customers?
• Since salespeople have an incentive, why would they disqualify valid leads?
• When conducting research interviews, how many should we try to conduct?
• What's the difference between sales enablement and sales effectiveness?
• How can I tell if a customer is defecting early enough to do something about it?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• Is it ever OK to use revenue as your primary financial measure?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What's the difference between a "defined" and "undefined" market?