Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Why are the early signs of customer defection so difficult to spot?
  • What's the difference between sales enablement and sales effectiveness?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What's the difference between defection detection and customer retention?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Should I share the results of our marketing research with the sales team?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • The Revenue Marketing Center of Excellence

    With revenue marketing gaining popularity, many are wondering what kinds of organizational structures will best support the transformation. In this interview, Debbie Qaqish of the Pedowitz Group explains why the Center of Excellence model makes so much sense for revenue marketing.

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  • Exposing Your Differential Value Step-by-Step

    We’ve cut through the apparent complexity to provide a simplified, step-by-step tutorial for understanding and exposing the differential value of your products and offerings.

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  • Suffering from a Costly Case of Sticker Shock

    In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.

    View This Case Study