Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why are the early signs of customer defection so difficult to spot?
  • How do I know if my value messages are really "strategic"?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • Why is customer retention so much more important in B2B than in B2C?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What's a "bounce-back" offer and when would I want to use one?
  • What are the primary components of an effective sales strategy?
  • Who should be responsible for cultivating leads?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • What are the different buyer types we might be negotiating with?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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    Delivering a proposal is often the final "yes/no" step that every other sales and marketing activity is leading up to. We spoke with Reuben Swartz about how to create sales proposals that win more business at higher margins.

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  • The Marketing Research Interview Guide

    Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.

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