Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Who should be responsible for cultivating leads?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• What's a "bounce-back" offer and when would I want to use one?
• Why is customer retention so much more important in B2B than in B2C?
• How can I tell if a customer is defecting early enough to do something about it?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What's the difference between a "defined" and "undefined" market?
• Which is more important---marketing strategy or marketing tactics?
• What's the difference between "explicit" and "latent" demand?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?