Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Is it ever OK to use revenue as your primary financial measure?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• If we hire experienced reps, shouldn't they already know what to do?
• What's the problem with using BANT for prospect qualification?
• What are the different buyer types we might be negotiating with?
• What's a good cost-per-lead? Are there any benchmarks?