Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should I share the results of our marketing research with the sales team?
  • What are some typical things that can hurt lead generation?
  • Should we being measuring revenue or profit contribution?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Can modeling account potential help me with forecasting?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • How do I know if my value messages are really "strategic"?
  • What's a "bounce-back" offer and when would I want to use one?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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