Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Training Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Identifying and Capturing Profitable “Quick Wins”

Strategies and Tactics for Generating Rapid Results Without a Lot of Effort or Expense

It’s always good to have a few simple strategies close at hand that are effective at boosting margin dollars without a ton of time or budget. In this 3-part recorded training session discussing 15 of these "quick win" strategies and tactics, you will learn about:

  • Why combinations of smaller improvements can generate big results and help your career.
  • 5 strategies for changing how your salespeople determine price levels and develop quotes.
  • 6 approaches for tweaking "back-end" elements that have a negative effect on your margins.
  • 4 improvements that can ultimately generate a much more profitable mix of business.

This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Identifying Your Value Along Five Dimensions

    You can't just hope prospects will pick-up on the compelling reasons to buy from you. In this guide, you'll learn the five dimensions of value that matter and over 50 potential value-drivers that can influence buying decisions.

    View This Guide

  • Suffering from a Costly Case of Sticker Shock

    In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.

    View This Case Study

  • Combating Competitive Pricing Pressure

    Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. This guide exposes 15 ways to address (and prepare for) competitive pricing pressure.

    View This Guide

  • How to Avoid Sales Compensation Gotchas

    No variable compensation approach is ever going to be perfect, but you stand a much better chance if you're aware of the potential hurdles. This guide exposes the problems with various compensation schemes and explores potential solutions.

    View This Guide