Marketing Ops Journal

Subscriber-Only Subscriber Question

Already a subscriber? Login

Subscribe and get immediate access to this question, full access to our research library, and much more...

Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can pricing and discounting affect lead generation?
  • When conducting research interviews, how many should we try to conduct?
  • How do I know if my value messages are really "strategic"?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Why is customer retention so much more important in B2B than in B2C?
  • What types of content are best for repurposing or recycling?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library