Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- What's a "bounce-back" offer and when would I want to use one?
- What are the different buyer types we might be negotiating with?
- Should we being measuring revenue or profit contribution?
- Are marketing automation tools really all that? What can and can't they do, really?
- Why are the early signs of customer defection so difficult to spot?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- Is it ever OK to use revenue as your primary financial measure?
- What does a real marketing strategy actually look like?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Taking Lessons from a Serial Revenue Marketer
Turning a marketing function into a revenue-generating machine is no small task. But it's something Liz McClellan has done more than once. In this expert interview, Liz speaks frankly about her latest marketing transformation.
View This Interview -
How to Craft Effective Strategic Value Messages
How do you get prospects to recognize, understand, and believe the value of your offerings? This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
View This Tutorial -
Step-by-Step Competitive Analysis
How to use competitive analysis to identify actionable opportunities to gain strategic advantage, expose competitive gaps, provide differentiation beyond price, and reduce competitive pressures.
View This Tutorial -
Innovating to Maximize Sales Productivity
In this case study, learn how a leading B2B sales organization increased their capacity, productivity and effectiveness… all at the same time.
View This Case Study
Why Subscribe?
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- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
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