Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Since salespeople have an incentive, why would they disqualify valid leads?
  • What are the different buyer types we might be negotiating with?
  • What are the primary components of an effective sales strategy?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What's a good cost-per-lead? Are there any benchmarks?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What's a "bounce-back" offer and when would I want to use one?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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