Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Should we be able to command a price premium for every value-gap we identify?
  • What are the main reasons sales training doesn't stick over time?
  • How do I know if my value messages are really "strategic"?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Should I share the results of our marketing research with the sales team?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Since salespeople have an incentive, why would they disqualify valid leads?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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