Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What's a "bounce-back" offer and when would I want to use one?
• What are the different buyer types we might be negotiating with?
• Should we being measuring revenue or profit contribution?
• Are marketing automation tools really all that? What can and can't they do, really?
• Why are the early signs of customer defection so difficult to spot?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Is it ever OK to use revenue as your primary financial measure?
• What does a real marketing strategy actually look like?