Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- When conducting research interviews, how many should we try to conduct?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- What's the difference between "explicit" and "latent" demand?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- What if our competitors are outperforming us on every value-driver that really matters?
- What is "acquisition ROI" and how is it different from "cost per lead"?
- Aren't people usually the root-causes behind most sales and marketing problems?
- What's the problem with using BANT for prospect qualification?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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The Fundamentals of Effective Marketing Analysis
Effective marketing analysis has the potential to reveal significant opportunities to drive more profitable growth.In this on-demand training webinar, learn about the key analytical concepts and foundational elements that need to be in-place to ensure meaningful results.
View This Webinar -
Exploring Four Different Buyer Personas
This interview with Nelson Hyde teaches you about four key buyer personas --- how to identify them and how to best deal with them.
View This Interview -
Avoiding Five Margin-Killing MarCom Mistakes
How to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even talks to the prospect.
View This Guide -
The Ugly Truth About Follow-Up on New Leads
Most of the leads your team generates are going into a black hole! In this guide, learn why 70% of new leads are not being followed-up by sales...and what you should be doing about it.
View This Guide
