Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why are the early signs of customer defection so difficult to spot?
• What do close rates have to do with lead generation?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Are marketing automation tools really all that? What can and can't they do, really?
• Once I understand the untapped potential in each account, what can I do with the information?
• Why is customer retention so much more important in B2B than in B2C?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What's the difference between "market" and "marketing" research?
• If we spot a potential customer defection early enough, can we turn it around?