Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Who should be responsible for cultivating leads?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- Should we being measuring revenue or profit contribution?
- How can pricing and discounting affect lead generation?
- Which is more important---marketing strategy or marketing tactics?
- My company seems to love platitudes. How do I get others to focus on real messages?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- What's the difference between a "defined" and "undefined" market?
- Why is customer retention so much more important in B2B than in B2C?
- What types of content are best for repurposing or recycling?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Manage Your Customer Mix to Improve Profits
A video guide that demonstrates how to improve gross margin production without changing your prices or lowering your costs
View This Guide -
Leveraging Peer Pressure To Boost Your Margins
Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.
View This Tutorial -
How to Be a More Strategic B2B Marketer
How do B2B marketers get beyond just "doing stuff" to make sure they're actually doing the right stuff? In this on-demand training webinar, learn what more strategic marketing leaders and teams are doing differently to get beyond the tactics and generate big results.
View This Webinar -
Avoiding the Pitfalls of Price Segmentation
In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.
View This Interview
