Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What is "acquisition ROI" and how is it different from "cost per lead"?
• What does a real marketing strategy actually look like?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• When conducting research interviews, how many should we try to conduct?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Is it ever OK to use revenue as your primary financial measure?
• What's the difference between "explicit" and "latent" demand?