Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the difference between lead generation and cultivation?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- Any ideas for teaching our salespeople how to deal with Procurement?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- My company seems to love platitudes. How do I get others to focus on real messages?
- What's a good cost-per-lead? Are there any benchmarks?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Seven Building Blocks of Sales Effectiveness
It can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.
View This Guide -
Making Sense of Price Elasticity in B2B
In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provide valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.
View This Webinar -
Recognizing Seven Deadly Targeting Mistakes
In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.
View This Guide -
The Ugly Truth About Follow-Up on New Leads
Most of the leads your team generates are going into a black hole! In this guide, learn why 70% of new leads are not being followed-up by sales...and what you should be doing about it.
View This Guide
