Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• When conducting research interviews, how many should we try to conduct?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What are the primary components of an effective sales strategy?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What types of content are best for repurposing or recycling?
• What are the main reasons sales training doesn't stick over time?
• Our whitepapers aren't generating very many leads. Any suggestions?