Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why is customer retention so much more important in B2B than in B2C?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• What are the primary components of an effective sales strategy?
• What's the difference between "explicit" and "latent" demand?
• What's the difference between "market" and "marketing" research?
• Which is more important---marketing strategy or marketing tactics?
• Once I understand the untapped potential in each account, what can I do with the information?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?