Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What's the difference between "market" and "marketing" research?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Can modeling account potential help me with forecasting?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • How do I know if my value messages are really "strategic"?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • Why would a B2B customer defect if they are saying they're satisfied?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Arming Sales to Protect Value

    The balance of power in quoting and negotiations has clearly shifted in the buyers’ favor. In this report, we highlight seven approaches B2B companies are using right now to help their salespeople protect value and margins against today's savvy business buyers.

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  • Recognizing Seven Deadly Targeting Mistakes

    In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.

    View This Guide

  • Predicting the Future of B2B Marketing

    What if you could talk to the top thought leaders in B2B marketing and get their predictions about where B2B marketing is headed in the future? Paul Salvaggio of Backbone Media did just that. And in this expert interview, Paul reveals what he learned.

    View This Interview

  • Selling Value More Confidently in Seven Steps

    Salespeople need to be confident in themselves and in the value of the offerings they’re representing. This tutorial helps you give your sales team the confidence they need to sell effectively while maximizing revenue and margin.

    View This Tutorial