Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should I share the results of our marketing research with the sales team?
• What's the difference between a "defined" and "undefined" market?
• How do we know when to segment our data for analysis?
• What are the different buyer types we might be negotiating with?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• If we hire experienced reps, shouldn't they already know what to do?
• When conducting research interviews, how many should we try to conduct?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?