Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
- What's the difference between "market" and "marketing" research?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- Are marketing automation tools really all that? What can and can't they do, really?
- Once I understand the untapped potential in each account, what can I do with the information?
- What's a "bounce-back" offer and when would I want to use one?
- Why would a B2B customer defect if they are saying they're satisfied?
- What should I do with the leads that sales people disqualify?
- What is "acquisition ROI" and how is it different from "cost per lead"?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Prevent Customer Defection
In this SellingBrew research report, learn how leading B2B companies are protecting their future revenues and profits with innovations in customer retention and defection detection.
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How to Deliver Sales Training That Sticks
With the right approach, a sales training program can deliver lasting, profitable results. This step-by-step process guides you through designing effectiveness and stickiness into your sales training program right from the start.
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From Gathering Research to Generating Leads
What happens when a content marketing firm decides to actually practice what it preaches? They develop a repeatable marketing program that generates a whopping 250% more qualified leads! In this interview, Paul Salvaggio opens the kimono on this successful campaign.
View This Interview -
The Marketing Research Interview Guide
Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.
View This Tool
