Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What should I do with the leads that sales people disqualify?
  • Should I share the results of our marketing research with the sales team?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • How can pricing and discounting affect lead generation?
  • Should we being measuring revenue or profit contribution?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What's the difference between a "defined" and "undefined" market?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Exploring Account-Based Marketing and Sales

    While the promise of account-based marketing is certainly compelling, it's important to get beyond the hype and understand what ABM really is and what it can really do for you and your company.

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  • The Benefits of Measurement and Accountability

    Robin Caputo, CMO of Datavail, discusses what her team has been doing to fuel profitable growth. Along the way, you'll hear Robin's unique philosophy on marketing results and measurement---it's a mindset that more B2B marketers should adopt, if they hope to survive and thrive.

    View This Interview