Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Are marketing automation tools really all that? What can and can't they do, really?
• Since salespeople have an incentive, why would they disqualify valid leads?
• Should we being measuring revenue or profit contribution?
• What are the main reasons sales training doesn't stick over time?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• How can I tell if a customer is defecting early enough to do something about it?
• Why would a B2B customer defect if they are saying they're satisfied?
• Who should be responsible for cultivating leads?