Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we spot a potential customer defection early enough, can we turn it around?
• What's the difference between a "defined" and "undefined" market?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• What's the difference between lead generation and cultivation?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What are the main reasons sales training doesn't stick over time?
• How do we know when to segment our data for analysis?
• Which is more important---marketing strategy or marketing tactics?
• What's the problem with using BANT for prospect qualification?