Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the problem with using BANT for prospect qualification?
  • Who should be responsible for cultivating leads?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Why shouldn't we just focus our attention on our largest customers?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • How do we know when to segment our data for analysis?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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