Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

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  • What's the difference between "market" and "marketing" research?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Why are the early signs of customer defection so difficult to spot?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What types of content are best for repurposing or recycling?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Why shouldn't we just focus our attention on our largest customers?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What's the difference between a "defined" and "undefined" market?

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