Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Our whitepapers aren't generating very many leads. Any suggestions?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • What are the main reasons sales training doesn't stick over time?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What's a "bounce-back" offer and when would I want to use one?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • What's the difference between "market" and "marketing" research?
  • Why is customer retention so much more important in B2B than in B2C?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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