Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• If we spot a potential customer defection early enough, can we turn it around?
• What are the different buyer types we might be negotiating with?
• What do close rates have to do with lead generation?
• What's a good cost-per-lead? Are there any benchmarks?
• Which is more important---marketing strategy or marketing tactics?
• How do we know when to segment our data for analysis?
• What if our competitors are outperforming us on every value-driver that really matters?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?