Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do we know when to segment our data for analysis?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • Why are the early signs of customer defection so difficult to spot?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • When conducting research interviews, how many should we try to conduct?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • How can pricing and discounting affect lead generation?
  • What should I do with the leads that sales people disqualify?
  • Should we be able to command a price premium for every value-gap we identify?
  • Should I share the results of our marketing research with the sales team?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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