Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What types of content are best for repurposing or recycling?
• What are the main reasons sales training doesn't stick over time?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What's the problem with using BANT for prospect qualification?
• Why would a B2B customer defect if they are saying they're satisfied?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• If we hire experienced reps, shouldn't they already know what to do?
• How do I know if my value messages are really "strategic"?
• What's the difference between defection detection and customer retention?