Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Since salespeople have an incentive, why would they disqualify valid leads?
  • What's the difference between sales enablement and sales effectiveness?
  • What do close rates have to do with lead generation?
  • Should we being measuring revenue or profit contribution?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • The Revenue Marketing Center of Excellence

    With revenue marketing gaining popularity, many are wondering what kinds of organizational structures will best support the transformation. In this interview, Debbie Qaqish of the Pedowitz Group explains why the Center of Excellence model makes so much sense for revenue marketing.

    View This Interview
  • How to Retain Your Key Customers

    When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn about seven innovative strategies leading sales operations are using to minimize revenue attrition and customer defection.

    View This Webinar
  • Avoiding Five Margin-Killing MarCom Mistakes

    How to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even talks to the prospect.

    View This Guide
  • Masterful Marketing Operations

    Marketing Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the traits and mindsets of successful Marketing Ops groups.

    View This Webinar