Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's a good cost-per-lead? Are there any benchmarks?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What's the difference between a "defined" and "undefined" market?
  • What are the primary components of an effective sales strategy?
  • What does a real marketing strategy actually look like?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • How can pricing and discounting affect lead generation?
  • Why is customer retention so much more important in B2B than in B2C?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What is "acquisition ROI" and how is it different from "cost per lead"?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Pricing Services to Align with Customer Value

    When you’re selling services or project work, it can be challenging to get customers to focus on the value being delivered or exchanged. In this recorded training seminar, learn how to improve revenue and margins when your offering is largely intangible.

    View This Webinar
  • Identifying Three Types of Customer Defection

    In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.

    View This Guide
  • The Ugly Truth About Lead Generation ROI

    Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.

    View This Case Study