Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Is it ever OK to use revenue as your primary financial measure?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What are the different buyer types we might be negotiating with?
• Why is customer retention so much more important in B2B than in B2C?
• How can pricing and discounting affect lead generation?
• What do close rates have to do with lead generation?
• Which is more important---marketing strategy or marketing tactics?
• Since salespeople have an incentive, why would they disqualify valid leads?
• Why would a B2B customer defect if they are saying they're satisfied?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?