Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between defection detection and customer retention?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What are the main reasons sales training doesn't stick over time?
• Which is more important---marketing strategy or marketing tactics?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• How do I know if my value messages are really "strategic"?
• What does a real marketing strategy actually look like?
• What's a "bounce-back" offer and when would I want to use one?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• What if our top-selling salesperson is the worst at hitting target prices and margins?