Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • How do we know when to segment our data for analysis?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • How can pricing and discounting affect lead generation?
  • Why are the early signs of customer defection so difficult to spot?
  • Should I share the results of our marketing research with the sales team?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

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  • Predicting the Future of B2B Marketing

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  • Competitive Kill Sheet Development Workbook

    To help you gather and distill the essential information to create effective competitive kill sheets, answer the questions in these worksheets with as much detail as possible. An example of a fictitious competitive kill sheet is provided at the end of the workbook.

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  • Seven Signs Your Sales Strategy Stinks

    How can you tell if your sales strategy is really going to be effective? This diagnostic provides a straightforward self-assessment to help you evaluate the quality of your sales strategy.

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