Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the difference between "explicit" and "latent" demand?
- If we hire experienced reps, shouldn't they already know what to do?
- Is it ever OK to use revenue as your primary financial measure?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- Who should be responsible for cultivating leads?
- What's the difference between lead generation and cultivation?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Finding Margin Leaks in Your Sales Processes
It’s important to realize that every sale is the result of a process. This diagnostic examines how to improve sales results by identifying root causes and areas for improvement in your sales processes.
View This Diagnostic -
How to Fight a Price War
In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.
View This Webinar -
How to Improve Your Close Rates
Trial and error with something as important as your close rates is risky. So, how do know which strategies and tactics you should be using to improve? In this on-demand training webinar, learn effective strategies and tactics for improving your sales team's ability to win---at scale and with less risk.
View This Webinar -
Comprehensive B2B Marketing Self-Assessment
To help identify areas for improvement, simply answer the questions in this straightforward assessment as truthfully and objectively as possible. While this comprehensive assessment covers 10 major areas and contains more than 130 questions, it should take you less than 30 minutes to complete.
View This Tool
