Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Since salespeople have an incentive, why would they disqualify valid leads?
  • What's the difference between a "defined" and "undefined" market?
  • Should we be able to command a price premium for every value-gap we identify?
  • What's the problem with using BANT for prospect qualification?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What does a real marketing strategy actually look like?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What's the difference between lead generation and cultivation?
  • What are the different buyer types we might be negotiating with?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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