Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • What's the difference between lead generation and cultivation?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • What does a real marketing strategy actually look like?
  • How do we know when to segment our data for analysis?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What's the difference between "explicit" and "latent" demand?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • What's the problem with using BANT for prospect qualification?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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