Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Who should be responsible for cultivating leads?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Why are the early signs of customer defection so difficult to spot?
• How can I tell if a customer is defecting early enough to do something about it?
• What's the difference between a "defined" and "undefined" market?
• Are marketing automation tools really all that? What can and can't they do, really?
• Aren't people usually the root-causes behind most sales and marketing problems?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• How can pricing and discounting affect lead generation?
• Why is customer retention so much more important in B2B than in B2C?