Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Once I understand the untapped potential in each account, what can I do with the information?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What are the different buyer types we might be negotiating with?
  • Should we being measuring revenue or profit contribution?
  • How do we know when to segment our data for analysis?
  • What's the difference between a "defined" and "undefined" market?
  • How can I tell if a customer is defecting early enough to do something about it?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • What types of content are best for repurposing or recycling?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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