Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- What if our competitors are outperforming us on every value-driver that really matters?
- Why is customer retention so much more important in B2B than in B2C?
- If we hire experienced reps, shouldn't they already know what to do?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- What are the different buyer types we might be negotiating with?
- Why are the early signs of customer defection so difficult to spot?
- How can I tell if a customer is defecting early enough to do something about it?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Myth Vs. Reality in Pricing Technology
This special report exposes seven of the most common and costly pricing technology myths and misconceptions we've encountered in our research. Find out if outdated beliefs are causing you to fall further and further behind.
View This Research -
Suffering from a Costly Case of Sticker Shock
In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.
View This Case Study -
The Competitor Assessment Scorecard
Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.
View This Tool -
How to Price New Products
In this on-demand training seminar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.
View This Webinar
