Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What should I do with the leads that sales people disqualify?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- If we hire experienced reps, shouldn't they already know what to do?
- Are marketing automation tools really all that? What can and can't they do, really?
- Why is customer retention so much more important in B2B than in B2C?
- Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
- What if our competitors are outperforming us on every value-driver that really matters?
- What's the difference between lead generation and cultivation?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- Should we be able to command a price premium for every value-gap we identify?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Two Paths Toward Pricing Improvement
More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.
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New Benchmarks for Pricing Excellence in B2B
In our research, we’ve identified ten areas where “best practices” have been redefined; setting new benchmarks for pricing excellence in B2B. Use this self-assessment to see how your capabilities measure up.
View This Research -
How to Identify & Target Your Best Prospects
Every year, B2B sales and marketing teams waste millions of dollars and thousands of hours desperately chasing the wrong business. In this on-demand webinar, learn about two methods for making targeting decisions that can improve every aspect of your performance, all at once!
View This Webinar -
Seizing the Pricing Opportunity Before Someone Else Does
In this conversation with David Bauders, the Founder and President of Strategic Pricing Associates (SPA), you'll glean insights and tips from his experiences working with hundreds of distributors and manufacturers.
View This Interview
