Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• How do we know when to segment our data for analysis?
• Our whitepapers aren't generating very many leads. Any suggestions?
• What do close rates have to do with lead generation?
• Should we being measuring revenue or profit contribution?
• What's a good cost-per-lead? Are there any benchmarks?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What's a "bounce-back" offer and when would I want to use one?
• What are the primary components of an effective sales strategy?