Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Are marketing automation tools really all that? What can and can't they do, really?
  • What's the difference between a "defined" and "undefined" market?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What's the difference between lead generation and cultivation?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Who should be responsible for cultivating leads?
  • What's the problem with using BANT for prospect qualification?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Any ideas for teaching our salespeople how to deal with Procurement?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Leveraging Peer Pressure To Boost Your Margins

    Fixing poor pricing and discounting practices can seem futile. And playing bad cop isn't much fun. This tutorial shows you how to build a "system of influence" that gets your salespeople to police their own pricing and discounting behaviors.

    View This Tutorial

  • The Competitor Assessment Scorecard

    Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.

    View This Tool

  • Diagnosing Sales Problems

    Failing to identify the true root causes of sales performance problems often leads to a frustrating game of Whack-A-Mole. In this on-demand training webinar, learn how to identify and correct the real root causes behind sales performance issues.

    View This Webinar

  • Combating Competitive Pricing Pressure

    Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. This guide exposes 15 ways to address (and prepare for) competitive pricing pressure.

    View This Guide