Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When conducting research interviews, how many should we try to conduct?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Is it ever OK to use revenue as your primary financial measure?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What's a good cost-per-lead? Are there any benchmarks?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Should we being measuring revenue or profit contribution?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Masterful Marketing Operations

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  • Myth Vs. Reality in Pricing Technology

    This special report exposes seven of the most common and costly pricing technology myths and misconceptions we've encountered in our research. Find out if outdated beliefs are causing you to fall further and further behind.

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  • How Marketing Automation Is Changing Sales

    In this interview with Debbie Qaqish, we explore why marketing automation is becoming so popular and what the long-term implications are.

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  • The Revenue Marketing Center of Excellence

    With revenue marketing gaining popularity, many are wondering what kinds of organizational structures will best support the transformation. In this interview, Debbie Qaqish of the Pedowitz Group explains why the Center of Excellence model makes so much sense for revenue marketing.

    View This Interview