Marketing Ops Journal

Subscriber-Only Subscriber Question

Already a subscriber? Login

Subscribe and get immediate access to this question, full access to our research library, and much more...

Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are the main reasons sales training doesn't stick over time?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • When conducting research interviews, how many should we try to conduct?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What's the difference between a "defined" and "undefined" market?
  • Should I share the results of our marketing research with the sales team?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library