Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

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  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • How do I know if my value messages are really "strategic"?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Should we being measuring revenue or profit contribution?
  • Who should be responsible for cultivating leads?
  • When conducting research interviews, how many should we try to conduct?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • If we hire experienced reps, shouldn't they already know what to do?
  • Which is more important---marketing strategy or marketing tactics?
  • If we spot a potential customer defection early enough, can we turn it around?

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