Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Subscriber Question

Already a subscriber? Login

Subscribe and get immediate access to this question, full access to our research library, and much more...

Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we spot a potential customer defection early enough, can we turn it around?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Can modeling account potential help me with forecasting?
  • What should I do with the leads that sales people disqualify?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Why shouldn't we just focus our attention on our largest customers?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Rethinking How You Manage Your Marketing Assets

    Managing thousands of marketing assets can quickly become an unmanageable marketing headache. But it doesn't have to be. In this guide, learn about protecting your brand and increasing effectiveness with digital asset management.

    View This Guide

  • Lowering the Cost of Customer Churn in B2B

    It's not uncommon for 30-50% of a company's customer base to be in some stage of defection. We spoke with Javier Aldrete and learned the new approaches companies are using to recover the revenue they're losing to customer defection and churn.

    View This Interview

  • Trade Secrets of Effective Lead Generation

    There are common pitfalls many companies run into with their lead generation programs. This interview with Dan McDade, the author of The Truth About Leads, exposes why B2B lead generation is broken and what you can do to fix it.

    View This Interview

  • How to Develop Real Competitive "Kill Sheets"

    Competitive kill sheets are a great tool to help salespeople in the field. But most so-called kill sheets are nothing more than glorified competitive profiles. In this concise tutorial, learn how to develop real, strategic competitive kill sheets that highlight and reinforce the competitive differences that actually matter to prospects.

    View This Tutorial