Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Who should be responsible for cultivating leads?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • If we hire experienced reps, shouldn't they already know what to do?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What are the primary components of an effective sales strategy?
  • What's the difference between lead generation and cultivation?
  • Can modeling account potential help me with forecasting?
  • What should I do with the leads that sales people disqualify?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • What's a good cost-per-lead? Are there any benchmarks?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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