Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are some typical things that can hurt lead generation?
  • Should we be able to command a price premium for every value-gap we identify?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What's the difference between sales enablement and sales effectiveness?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What's the difference between "explicit" and "latent" demand?
  • Why would a B2B customer defect if they are saying they're satisfied?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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