Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What do close rates have to do with lead generation?
  • What are the main reasons sales training doesn't stick over time?
  • Should I share the results of our marketing research with the sales team?
  • Why is customer retention so much more important in B2B than in B2C?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?

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