Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- Aren't people usually the root-causes behind most sales and marketing problems?
- What are some typical things that can hurt lead generation?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- Why are the early signs of customer defection so difficult to spot?
- How do we know when to segment our data for analysis?
- Are marketing automation tools really all that? What can and can't they do, really?
- Once I understand the untapped potential in each account, what can I do with the information?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Arming Sales to Protect Value
The balance of power in quoting and negotiations has clearly shifted in the buyers’ favor. In this report, we highlight seven approaches B2B companies are using right now to help their salespeople protect value and margins against today's savvy business buyers.
View This Research -
How to Deal with Other Internal Departments
As a B2B marketer, there is a limit to how much you can accomplish on your own. This tutorial shows you how to leverage your marketing skills in a different way to influence and motivate the other departments that can have an impact on your efforts.
View This Tutorial -
Five Performance Boosters of Follow-On Sales
Learn how a shift in focus can increase your close-rates, shorten sales-cycles, and improve your margins.
View This Guide -
Fixing the Root-Causes Behind Rogue Salespeople
It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this interview with Paul Hunt, he exposes the real root-causes.
View This Interview
