Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between sales enablement and sales effectiveness?
  • When conducting research interviews, how many should we try to conduct?
  • What do close rates have to do with lead generation?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • What's a good cost-per-lead? Are there any benchmarks?
  • What are the primary components of an effective sales strategy?
  • If we hire experienced reps, shouldn't they already know what to do?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What's the problem with using BANT for prospect qualification?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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