Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Our whitepapers aren't generating very many leads. Any suggestions?
• What's the problem with using BANT for prospect qualification?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• What are the different buyer types we might be negotiating with?
• Which is more important---marketing strategy or marketing tactics?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?