Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are some typical things that can hurt lead generation?
  • Why is customer retention so much more important in B2B than in B2C?
  • What do close rates have to do with lead generation?
  • What are the primary components of an effective sales strategy?
  • Should we be able to command a price premium for every value-gap we identify?
  • What should I do with the leads that sales people disqualify?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Can modeling account potential help me with forecasting?
  • What's the problem with using BANT for prospect qualification?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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