Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• Should I share the results of our marketing research with the sales team?
• Who should be responsible for cultivating leads?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Any ideas for teaching our salespeople how to deal with Procurement?
• What's the difference between sales enablement and sales effectiveness?
• Are marketing automation tools really all that? What can and can't they do, really?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?