Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- What's the difference between sales enablement and sales effectiveness?
- Should we be able to command a price premium for every value-gap we identify?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- What are some typical things that can hurt lead generation?
- Why shouldn't we just focus our attention on our largest customers?
- What's a good cost-per-lead? Are there any benchmarks?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Innovating to Maximize Sales Productivity
In this case study, learn how a leading B2B sales organization increased their capacity, productivity and effectiveness… all at the same time.
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13 Unique Price Segmentation Attributes
When you identify meaningful segmentation attributes, you also uncover a source of competitive advantage. This research brief explores a variety of unique price segmentation attributes that companies in the PricingBrew Network have found to be important.
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Exposing Your Differential Value Step-by-Step
We’ve cut through the apparent complexity to provide a simplified, step-by-step tutorial for understanding and exposing the differential value of your products and offerings.
View This Tutorial -
Making Organizational Change Happen
How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance? Given the organizational dynamics involved, effective change management requires a more strategic approach.
View This Webinar
