Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why are the early signs of customer defection so difficult to spot?
  • Why shouldn't we just focus our attention on our largest customers?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • When conducting research interviews, how many should we try to conduct?
  • What are the different buyer types we might be negotiating with?
  • What's a good cost-per-lead? Are there any benchmarks?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Why is customer retention so much more important in B2B than in B2C?
  • What's the problem with using BANT for prospect qualification?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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