Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should I share the results of our marketing research with the sales team?
• What types of content are best for repurposing or recycling?
• What's a "bounce-back" offer and when would I want to use one?
• Our whitepapers aren't generating very many leads. Any suggestions?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• Should we be able to command a price premium for every value-gap we identify?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• What do close rates have to do with lead generation?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?