Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Aren't people usually the root-causes behind most sales and marketing problems?
- What are the primary components of an effective sales strategy?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- What's the difference between lead generation and cultivation?
- What does a real marketing strategy actually look like?
- Is it ever OK to use revenue as your primary financial measure?
- What's the difference between sales enablement and sales effectiveness?
- Any ideas for teaching our salespeople how to deal with Procurement?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- What are the main reasons sales training doesn't stick over time?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Manage Your Customer Mix to Improve Profits
A video guide that demonstrates how to improve gross margin production without changing your prices or lowering your costs
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Answering Three Questions to Enable Change
In this guide, learn a more effective approach for championing new solutions in B2B environments.
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Using a Cost-Plus Mindset to Your Advantage
In this case study, learn how one consultant got (very) creative in order to solve a pricing problem in an highly dysfunctional organization.
View This Case Study -
17 Insights That Improve Close-Rates & Margins
The more your team knows about how your prospects perceive the marketplace, the better the chances are for success. This guide provides the key prospect insights that can improve close-rates, margins, and long-term customer values.
View This Guide
