Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• My company seems to love platitudes. How do I get others to focus on real messages?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Since salespeople have an incentive, why would they disqualify valid leads?
• Should we be able to command a price premium for every value-gap we identify?
• Can modeling account potential help me with forecasting?
• What's the difference between defection detection and customer retention?
• Any ideas for teaching our salespeople how to deal with Procurement?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• If we spot a potential customer defection early enough, can we turn it around?