Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What if our competitors are outperforming us on every value-driver that really matters?
- What's the problem with using BANT for prospect qualification?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- What are the primary components of an effective sales strategy?
- How do we know when to segment our data for analysis?
- My company seems to love platitudes. How do I get others to focus on real messages?
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- What does a real marketing strategy actually look like?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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How Marketing Automation Is Changing Sales
In this interview with Debbie Qaqish, we explore why marketing automation is becoming so popular and what the long-term implications are.
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Comprehensive B2B Marketing Self-Assessment
To help identify areas for improvement, simply answer the questions in this straightforward assessment as truthfully and objectively as possible. While this comprehensive assessment covers 10 major areas and contains more than 130 questions, it should take you less than 30 minutes to complete.
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The Ugly Truth About Follow-Up on New Leads
Most of the leads your team generates are going into a black hole! In this guide, learn why 70% of new leads are not being followed-up by sales...and what you should be doing about it.
View This Guide -
Navigating the B2B Marketing Minefields
There are many myths and misconceptions about B2B marketing that can trip you up, hold you back, and prevent you from achieving success. In this on-demand webinar, you'll learn what they are and how to avoid them.
View This Webinar
