Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What types of content are best for repurposing or recycling?
  • Is it ever OK to use revenue as your primary financial measure?
  • How can I tell if a customer is defecting early enough to do something about it?
  • How do we know when to segment our data for analysis?
  • What's the difference between "market" and "marketing" research?
  • When conducting research interviews, how many should we try to conduct?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What are the primary components of an effective sales strategy?
  • What's the problem with using BANT for prospect qualification?
  • What does a real marketing strategy actually look like?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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