Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's a "bounce-back" offer and when would I want to use one?
  • What's the difference between "explicit" and "latent" demand?
  • What are some typical things that can hurt lead generation?
  • What's the difference between "market" and "marketing" research?
  • What's the problem with using BANT for prospect qualification?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Is it ever OK to use revenue as your primary financial measure?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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