Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • When conducting research interviews, how many should we try to conduct?
  • What are the main reasons sales training doesn't stick over time?
  • What are the different buyer types we might be negotiating with?
  • What are the primary components of an effective sales strategy?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What types of content are best for repurposing or recycling?
  • Which is more important---marketing strategy or marketing tactics?
  • What's the difference between "market" and "marketing" research?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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