Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • How can pricing and discounting affect lead generation?
  • What's the difference between "explicit" and "latent" demand?
  • What do close rates have to do with lead generation?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Should we be able to command a price premium for every value-gap we identify?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • Suffering from a Costly Case of Sticker Shock

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