Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Are marketing automation tools really all that? What can and can't they do, really?
• Once I understand the untapped potential in each account, what can I do with the information?
• Why are the early signs of customer defection so difficult to spot?
• Why is customer retention so much more important in B2B than in B2C?
• Should we being measuring revenue or profit contribution?
• Why would a B2B customer defect if they are saying they're satisfied?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• What does a real marketing strategy actually look like?
• What's the difference between lead generation and cultivation?