Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What is "acquisition ROI" and how is it different from "cost per lead"?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- What types of content are best for repurposing or recycling?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- What's the difference between "market" and "marketing" research?
- What are the different buyer types we might be negotiating with?
- My company seems to love platitudes. How do I get others to focus on real messages?
- How can I tell if a customer is defecting early enough to do something about it?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Three Types of Buyers That Don't Buy on Price
Research says that 60-70% of buyers aren't price buyers---lower your price for them and you just give margin away. Learn how to identify the types of buyers where additional discounts won't help you win the business.
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Driving Sales Effectiveness with Strategic CRM
Are you really getting everything you should from your CRM system? Do you even know what's possible? In this four-part training session replay, learn what leading sales operations are doing differently to drive significant sales results, with far less resistance from the field.
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Targeting Your Most Profitable Prospects
In this tutorial, learn a six-step strategic process for increasing your odds of success in the marketplace by understanding which prospects you should target...and which ones you should avoid.
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Getting Serious About Sales Effectiveness
It's all too easy for marketing teams to get stuck into a sales enablement role--relegated to taking orders from the sales team. Learn what leading marketing teams are doing to break out and to strategically drive sales to become more effective.
View This Webinar
