Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we hire experienced reps, shouldn't they already know what to do?
  • What types of content are best for repurposing or recycling?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What are the main reasons sales training doesn't stick over time?
  • Can modeling account potential help me with forecasting?
  • How can pricing and discounting affect lead generation?
  • Should I share the results of our marketing research with the sales team?
  • Once I understand the untapped potential in each account, what can I do with the information?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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