Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Are marketing automation tools really all that? What can and can't they do, really?
• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
• Can modeling account potential help me with forecasting?
• What's the problem with using BANT for prospect qualification?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What's a "bounce-back" offer and when would I want to use one?
• What are the primary components of an effective sales strategy?
• How do we know when to segment our data for analysis?
• How can I tell if a customer is defecting early enough to do something about it?