Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Subscriber Question

Already a subscriber? Login

Subscribe and get immediate access to this question, full access to our research library, and much more...

Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • Who should be responsible for cultivating leads?
  • If we spot a potential customer defection early enough, can we turn it around?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • If we hire experienced reps, shouldn't they already know what to do?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Can modeling account potential help me with forecasting?
  • What does a real marketing strategy actually look like?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Avoiding Five Margin-Killing MarCom Mistakes

    How to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even talks to the prospect.

    View This Guide

  • How to Deliver Sales Training That Sticks

    With the right approach, a sales training program can deliver lasting, profitable results. This step-by-step process guides you through designing effectiveness and stickiness into your sales training program right from the start.

    View This Tutorial

  • Driving Sales Effectiveness with Strategic CRM

    Are you really getting everything you should from your CRM system? Do you even know what's possible? In this four-part training session replay, learn what leading sales operations are doing differently to drive significant sales results, with far less resistance from the field.

    View This Webinar

  • Two Paths Toward Pricing Improvement

    More B2B companies than ever before are taking steps to improve their pricing. But they aren't all going about it in the same ways...or achieving the same results. In this special report, we characterize the two primary paths that are being taken and expose the critical differences.

    View This Research