Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- Why would a B2B customer defect if they are saying they're satisfied?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- What's the difference between "explicit" and "latent" demand?
- What's the difference between lead generation and cultivation?
- What are the different buyer types we might be negotiating with?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- Aren't people usually the root-causes behind most sales and marketing problems?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
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Identifying Three Types of Customer Defection
In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
View This Guide -
Five Signs You're Missing Sales Opportunities
Many B2B companies are leaving a full two-thirds of their prospective sales opportunities on the table. Use this self-assessment by Dan McDade to figure-out if you're really getting everything you should.
View This Diagnostic -
Preventing Bad Deals Before They Happen
After-the-fact corrective actions will do little to prevent the bad deals from happening again. Stop treating the symptoms. This diagnostic shows how to identify and correct the underlying root-causes of problems and issues.
View This Diagnostic -
Delivering Answers to the Point of Sale
Our latest research has shown that more data and tools for the field won't improve results. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better decisions.
View This Tutorial
