Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Why is customer retention so much more important in B2B than in B2C?
  • If we spot a potential customer defection early enough, can we turn it around?
  • When conducting research interviews, how many should we try to conduct?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What's the difference between "market" and "marketing" research?
  • Why are the early signs of customer defection so difficult to spot?
  • How can pricing and discounting affect lead generation?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Since salespeople have an incentive, why would they disqualify valid leads?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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