Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are some typical things that can hurt lead generation?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • Can modeling account potential help me with forecasting?
  • Should I share the results of our marketing research with the sales team?
  • Should we being measuring revenue or profit contribution?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • How can pricing and discounting affect lead generation?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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