Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Once I understand the untapped potential in each account, what can I do with the information?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Should we being measuring revenue or profit contribution?
  • Can modeling account potential help me with forecasting?
  • What types of content are best for repurposing or recycling?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • How do I know if my value messages are really "strategic"?
  • If we hire experienced reps, shouldn't they already know what to do?
  • Why shouldn't we just focus our attention on our largest customers?
  • What are the primary components of an effective sales strategy?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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