Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Why are the early signs of customer defection so difficult to spot?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • What are the main reasons sales training doesn't stick over time?
  • What should I do with the leads that sales people disqualify?
  • How do I know if my value messages are really "strategic"?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • How to Craft Effective Strategic Value Messages

    How do you get prospects to recognize, understand, and believe the value of your offerings? This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.

    View This Tutorial

  • Selling Value More Confidently in Seven Steps

    Salespeople need to be confident in themselves and in the value of the offerings they’re representing. This tutorial helps you give your sales team the confidence they need to sell effectively while maximizing revenue and margin.

    View This Tutorial

  • Getting Your Salespeople to Price Better

    Chances are, the behavior of your salespeople will ultimately determine whether your pricing strategies are effective or not. In this on-demand training seminar, learn proven approaches and strategies for getting your sales team to price and discount far more effectively.

    View This Webinar

  • Maximizing the Effectiveness of Sales Training

    Research shows that most sales training programs just don't "stick" over the long term. In this on-demand training session, we explore proven strategies and critical steps for developing effective sales training programs that have "stickiness" built-in from the very beginning.

    View This Webinar