Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• What's the problem with using BANT for prospect qualification?
• Since salespeople have an incentive, why would they disqualify valid leads?
• Why is customer retention so much more important in B2B than in B2C?
• What do close rates have to do with lead generation?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What's the difference between "explicit" and "latent" demand?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?