Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • What should I do with the leads that sales people disqualify?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What are some typical things that can hurt lead generation?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What if our competitors are outperforming us on every value-driver that really matters?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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