Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can modeling account potential help me with forecasting?
• Since salespeople have an incentive, why would they disqualify valid leads?
• Is it ever OK to use revenue as your primary financial measure?
• What's a good cost-per-lead? Are there any benchmarks?
• What types of content are best for repurposing or recycling?
• Who should be responsible for cultivating leads?
• What does a real marketing strategy actually look like?
• What's the problem with using BANT for prospect qualification?
• What are some typical things that can hurt lead generation?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?