How to Think Like a Masterful Salesperson
Create More Effective Marketing Programs by Answering the Questions Great Salespeople Ask
Marketing by thinking like a salesperson is a little counterintuitive—after all, sales and marketing are very different disciplines. But smart marketers understand that salespeople have customer insights that could help us craft more powerful marketing programs. In this tutorial, you'll learn about:
- Three ways great salespeople identify and prioritize prospective deals with more potential.
- Four ways master salespeople align their messaging strategies to prospects needs and timing.
- Six steps for transferring your sales knowledge into your marketing efforts and programs.
- Four shortcuts you can leverage to increase your ability to think like a master salesperson.
This tutorial is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
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Exploring Account-Based Marketing and Sales
While the promise of account-based marketing is certainly compelling, it's important to get beyond the hype and understand what ABM really is and what it can really do for you and your company.
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