Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

Subscriber-Only Training Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

The Myths of Marketing Automation Exposed

Exploring the Common Misconceptions That Can Lead You Astray and Hurt Your Performance

For marketers charged with driving results in increasing complex business environments, marketing automation tools are extremely compelling. And for many marketing operations, the impact of these technologies has been nothing short of transformational. But amid all the hype and clamor to get on the bandwagon, are marketers really getting the truth about what these systems can...and can't...do? In this on-demand webinar, you'll learn about:

  • The risk factors that are often downplayed, underestimated, or completely ignored by marketers and vendors alike.
  • The "façade of measurability" that can lead marketers to draw inaccurate conclusions and make poor decisions.
  • The important segments of the market that can be missed when marketers rely too heavily on these technologies.
  • The dangerous and costly misconceptions about marketing automation's role in the overall marketing process.

This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Myth Vs. Reality in Pricing Technology

    This special report exposes seven of the most common and costly pricing technology myths and misconceptions we've encountered in our research. Find out if outdated beliefs are causing you to fall further and further behind.

    View This Research

  • Making Organizational Change Happen

    How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance? Given the organizational dynamics involved, effective change management requires a more strategic approach.

    View This Webinar

  • Beyond the Hype of Marketing Automation Tools

    Marketing automation tools can be very powerful and beneficial. But are these toolsets really the answer to all of our lead generation woes? In this interview with Dan McDade, the author of The Truth About Leads, we cut through the hype surrounding marketing automation tools and discuss their proper role in lead generation.

    View This Interview

  • How Customers Evaluate a Price

    We'd like to think that customers are always rational when they consider the price on a deal...but they aren't. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates a price.

    View This Guide