The Fundamentals of Effective Marketing Analysis
Exploring the Essential Principles and Processes for Gleaning Profitable Insights from Your Data
Effective marketing analysis has the potential to reveal significant opportunities to drive more profitable growth. But despite the tremendous upsides, marketing analysis can’t live up to its full potential if the right foundation isn't in place. In this on-demand training webinar, you'll learn about:
- The critical differences between marketing performance reporting and meaningful marketing analysis.
- The key analytical concepts and fundamental principles you must understand and embrace along the way.
- The foundational elements that need to be in-place to ensure the accuracy and credibility of your findings.
- How these concepts and principles come together in practice, through a number of analysis examples.
This webinar is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Recognizing Seven Deadly Targeting Mistakes
In this guide, you'll learn about the most common and costly prospect targeting mistakes that other B2B companies have made...so you can avoid making them yourself.
View This Guide -
The Revenue Marketing Center of Excellence
With revenue marketing gaining popularity, many are wondering what kinds of organizational structures will best support the transformation. In this interview, Debbie Qaqish of the Pedowitz Group explains why the Center of Excellence model makes so much sense for revenue marketing.
View This Interview -
How to Stop Losing Sales to "No Decision"
For many companies, the biggest competitor they have to contend with is "no decision." In this tutorial, learn strategies and tactics for addressing the real root-causes behind prospect inaction.
View This Tutorial -
Building Data-Driven Marketing Operations
Building a data-driven marketing operation where anecdotes and opinions have ruled for years is no easy task. But with the right approaches, you can transform your marketing processes and culture in less time...and with less conflict...than you might imagine.
View This Webinar
