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Why Strategic Accounts Defect to Competitors

Exposing the Real Reasons Companies Fail to Retain Strategic Accounts and What They Can Do About It

While some account losses are unavoidable, research from AskForensics reveals that most account losses are preventable if you can identify and address the underlying problems long before a rebid or renewal is on the horizon. In this research brief, you'll learn about:

  • What in-depth research and interviews reveal about the top three reasons companies lose strategic accounts.
  • How to tell whether your strategic accounts fall into the strong, vulnerable, or damaged status categories.
  • How to manage and maintain your strong accounts so that they become even stronger over the longer-term.
  • How to turn around vulnerable and damaged accounts and convert them into strong customer relationships.

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