Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should we be able to command a price premium for every value-gap we identify?
• What are the primary components of an effective sales strategy?
• What is "acquisition ROI" and how is it different from "cost per lead"?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Should I share the results of our marketing research with the sales team?
• Is it ever OK to use revenue as your primary financial measure?
• Who should be responsible for cultivating leads?
• How can I tell if a customer is defecting early enough to do something about it?