Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between "explicit" and "latent" demand?
  • Why are the early signs of customer defection so difficult to spot?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • What are the primary components of an effective sales strategy?
  • If we hire experienced reps, shouldn't they already know what to do?
  • What do close rates have to do with lead generation?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Which is more important---marketing strategy or marketing tactics?
  • How can I tell if a customer is defecting early enough to do something about it?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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