Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What do close rates have to do with lead generation?
• Any ideas for teaching our salespeople how to deal with Procurement?
• What are the different buyer types we might be negotiating with?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• My company seems to love platitudes. How do I get others to focus on real messages?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?