Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's a "bounce-back" offer and when would I want to use one?
  • What's the problem with using BANT for prospect qualification?
  • If we hire experienced reps, shouldn't they already know what to do?
  • What is "acquisition ROI" and how is it different from "cost per lead"?
  • What's the difference between a "defined" and "undefined" market?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • What's the difference between lead generation and cultivation?
  • What types of content are best for repurposing or recycling?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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