Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we spot a potential customer defection early enough, can we turn it around?
• What's the difference between a "defined" and "undefined" market?
• What's the difference between sales enablement and sales effectiveness?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Since salespeople have an incentive, why would they disqualify valid leads?
• How can pricing and discounting affect lead generation?
• Are marketing automation tools really all that? What can and can't they do, really?
• What's a "bounce-back" offer and when would I want to use one?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What's the difference between defection detection and customer retention?