Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between "market" and "marketing" research?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• Are marketing automation tools really all that? What can and can't they do, really?
• What types of content are best for repurposing or recycling?
• How do we know when to segment our data for analysis?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• If we hire experienced reps, shouldn't they already know what to do?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?