Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What do close rates have to do with lead generation?
  • Why is customer retention so much more important in B2B than in B2C?
  • Which is more important---marketing strategy or marketing tactics?
  • What's a "bounce-back" offer and when would I want to use one?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What's the difference between sales enablement and sales effectiveness?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • What's the difference between "market" and "marketing" research?
  • How do I know if my value messages are really "strategic"?
  • What if our competitors are outperforming us on every value-driver that really matters?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Driving Sales Effectiveness with Strategic CRM

    Are you really getting everything you should from your CRM system? Do you even know what's possible? In this four-part training session replay, learn what leading sales operations are doing differently to drive significant sales results, with far less resistance from the field.

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  • How to Develop Real Competitive "Kill Sheets"

    Competitive kill sheets are a great tool to help salespeople in the field. But most so-called kill sheets are nothing more than glorified competitive profiles. In this concise tutorial, learn how to develop real, strategic competitive kill sheets that highlight and reinforce the competitive differences that actually matter to prospects.

    View This Tutorial

  • The Ugly Truth About Lead Generation ROI

    Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.

    View This Case Study

  • Why Companies Win and Lose Strategic Sales

    What can analysis of over $6 billion worth of deals teach you about why companies win and lose sales? And what does the research say about the actions that can help you win more and lose less?

    View This Research