Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Is it ever OK to use revenue as your primary financial measure?
  • What does a real marketing strategy actually look like?
  • Since salespeople have an incentive, why would they disqualify valid leads?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Why is customer retention so much more important in B2B than in B2C?
  • When conducting research interviews, how many should we try to conduct?
  • What's the difference between a "defined" and "undefined" market?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What are the primary components of an effective sales strategy?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • The Marketing Research Analysis Guide

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  • Leading Edge Account & Territory Planning

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