Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Since salespeople have an incentive, why would they disqualify valid leads?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What does a real marketing strategy actually look like?
• Who should be responsible for cultivating leads?
• Should we be able to command a price premium for every value-gap we identify?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• Is it ever OK to use revenue as your primary financial measure?
• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
• What are the main reasons sales training doesn't stick over time?