Best Practices & Research to Make Your Marketing Operation More Effective

Marketing Ops Journal

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Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Any ideas for teaching our salespeople how to deal with Procurement?
  • Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
  • Is it ever OK to use revenue as your primary financial measure?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • How do we know when to segment our data for analysis?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What types of content are best for repurposing or recycling?

This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.

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  • How to Price New Products

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