Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Should we being measuring revenue or profit contribution?
• What should I do with the leads that sales people disqualify?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
• Why would a B2B customer defect if they are saying they're satisfied?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What are some typical things that can hurt lead generation?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Why are the early signs of customer defection so difficult to spot?