Whether you have specific questions about optimizing your marketing operation—or just want to know which questions you should be asking—the library of questions in the Marketing Ops Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Is it ever OK to use revenue as your primary financial measure?
- What are the main reasons sales training doesn't stick over time?
- How can I tell if a customer is defecting early enough to do something about it?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
- My company seems to love platitudes. How do I get others to focus on real messages?
- Why is customer retention so much more important in B2B than in B2C?
- Are marketing automation tools really all that? What can and can't they do, really?
- Why would a marketing team focus on profits? If the sales team is focused on revenues, wouldn't it be best to align with that?
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- Our whitepapers aren't generating very many leads. Any suggestions?
This question is just one of hundreds of educational resources you get access to as a Marketing Ops Journal subscriber.
More Subscriber-Only Resources From Our Library
-
How to Price New Products
In this on-demand training seminar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.
View This Webinar -
How to Make Insight-Based Selling Actually Work
Leveraging customer and industry insights in the selling process is a hot topic these days. In this recorded and transcribed interview, John Thackston reveals what it really takes to turn insight-based selling into an operational capability.
View This Interview -
Competitive Kill Sheet Development Workbook
To help you gather and distill the essential information to create effective competitive kill sheets, answer the questions in these worksheets with as much detail as possible. An example of a fictitious competitive kill sheet is provided at the end of the workbook.
View This Tool -
The Competitor Assessment Scorecard
Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.
View This Tool
